1926 Dirigold From: The American L.R.&O. Society 1926

Description

To: Dr. George L. Richards Editor Ex President - From: The American L.R. & O. Society San Francisco 1929 ---- I have tried googling both names and haven't found anything.
Dirigold looks like gold but is an alloy of aluminum, copper, and other metals. It was developed in Sweden in 1914 by Carl Molin. He and Oscar Von Malmborg began producing Dirigold and exporting it to other countries. A sales office was opened in Minneapolis in 1924. Shortly after that a factory was opened in Kokomo, Ind., where flatware and hollowware were made. The company went into receivership in 1930, was sold, and became American Art Alloys in 1935. The company made Dirigold flatware and hollow ware. After the Federal Trade Commission sued the company in 1935, saying ”Dirigold” was misleading because it didn’t contain any gold, the company changed the name of its product to Dirilyte. The company name was changed to Dirilyte Company of America. It became the Dirilyte Company, Division of Hand Industries, Inc. in Warsaw, Ind., in 1971. Production of Dirilyte stopped in 1986.